Typography

Our typefaces speak with confidence and care—modern, clean, and approachable. Consistent use of our font family reinforces Franciscan Health’s voice, helping every message feel both familiar and trustworthy.

Using only the four fonts below is an easy and effective way to generate brand equity over time. The more often prospects see our fonts in use, the more recognizable our output becomes. Please use these fonts as specified below, adhering to upper- and lower-case usage.

  1. Bebas Neue Pro
  2. Astoria
  3. Astoria Light
  4. Mr. Eaves San OT Italic

Headline 1 – Bebas Neue Pro Bold All Caps

Bebas Neue Pro designed by Ryoichi Tsunekawa at Adobe Fonts. It is a commercial, professional sans-serif font family. This font is a design inspired by the early geometric and humanist typefaces of the 20th century.

https://fonts.adobe.com/fonts/bebas-neue-pro 

Headline 2 – Bebas Neue Pro Bold Upper/Lower

Bebas Neue Pro Showing Upper and Lower Case (From Adobe)

Headline 3 – Astoria Bold Upper/Lower

Body copy – Astoria Light

Note: Astoria Extra Light is not allowed to use.

Script font – Mr. Eaves San OT Bold Italic

Note: To be used minimally when a script font is needed.

Brand Campaign Guideline – Extraordinary Edition
© 2025 Franciscan Alliance, Inc. All Rights Reserved.
Brand guidelines prepared by TBH Creative