Overview
Franciscan Health’s brand tells stories of the extraordinary.
Our brand brings hope where there is despair by communicating authentically, profoundly and holistically about the extraordinary lives of the patients we serve.
Brand Campaign Guideline – Extraordinary Edition
Logos
Refreshed. Warm and soulful, Franciscan Health’s logo is a recognizable pillar in our communities.
Color
Remembered. Anchored in our “Franciscan blue,” our color palette continues to guide every touchpoint with intention and spirit, giving our brand a consistent and lively presence.
Typography
Unified. Our typefaces speak with confidence and care—modern, clean and approachable. Consistent use of our font family reinforces Franciscan Health’s voice, helping every message feel both familiar and trustworthy.
Photography
Alive. Real people. Genuine moments. Our photography captures the joy, individuality and humanity at the heart of Franciscan Health. Every image tells a story of connection, compassion and spirited life.
What May Seem Ordinary Is Extraordinary to Us.
At Franciscan Health, we notice the moments that make life unmistakably yours, like popsicles after stitches, a new mom’s first smile postpartum and even when grandma can’t resist a new pair of sunglasses every time she visits the hospital gift shop.
Our brand brings this to life with bright, playful photography, a quirky yet warm aesthetic and every design choice is guided by light, hope and individuality.