Logos

These are our two preferred versions of the logo. Both position our Tau cross on the left – as we do for all versions, alternates included. Both use Franciscan Brown (PMS 7519) for “Franciscan” and our secondary blue (PMS 279) for “Health.” Version 1 stacks “Franciscan” and “Health” while version 2 does not.

The horizontal logo is for general use where there is enough space to make a big, branded impression. 

The reverse logo can be used when on a blue background, and the all black logo can be used when color is not an option.

The center stacked logo can be used with creative team approval.

Logo usage

Legibility and clarity should always drive your decision when applying the Franciscan Health logo on a background or within a layout. Please adhere to the following guidelines.

Clear Space & Minimum Size

The Franciscan Health logo should never touch or bump up against any other graphics. See the diagram to the right for determining “logo clear” area.

Elements should not be placed inside the clear area around the logo as indicated. This also applies to the logo placement in relation to the edge of the page and ad key lines.

The logo should never be used in a space that causes the Tau to be smaller than .25” wide.

Logo don’ts

Unacceptable use

1. Do not flip
2. Do not distort horizontally
3. Do not add a drop shadow
4. Do not change the relationship of elements
5. Do not outline
6. Do not distort vertically
7. Do not box
8. Do not change typeface
9. Do not crop, edit, shorten, or transform any logo types

Don’t: Drop shadow

Don’t: Irregular stretch

Don’t: Outline

Don’t: Rotate

Don’t: Screen

Don’t: Busy photograph

Don’t: Distort or reshape tau

Don’t: Change colors